700 Keratin & Kale complete hair care routine

700 Keratin & Kale Complete Hair Care Routine

Biotop Professional's 700 Keratin & Kale range is designed for hair that needs strength, smoothness and serious moisture: medium to thick, coarse, very frizzy, damaged, coloured and cysteine- or keratin-treated hair. This guide explains who the range is for, what each product does and how to put them together into a complete routine.

Quick answer: The complete 700 routine is: 700 Shampoo → 700 Conditioner every wash, 700 Hair Mask once or twice a week, and 700 Hair Serum or Silky Touch to smooth, protect and style.

Who Is 700 Keratin & Kale For?

  • Medium, thick or coarse hair
  • Very frizzy hair, especially in humid weather
  • Damaged hair from heat, colour or bleach
  • Keratin-, cysteine- or chemically smoothed hair

If your hair is finer and mainly dry or dull rather than damaged, the 911 Quinoa range may suit you better — see 911 Quinoa Complete Hair Care Routine.

Keratin and Kale: The Key Ingredients

  • Keratin is the main protein that hair is made of. Keratin-enriched products help strengthen and smooth the hair surface.
  • Kale extract adds nourishing and calming care, infusing hair with vitamins.
  • Supporting ingredients across the range include vitamin E, pro-vitamin B5 and castor oil.

The 700 Keratin & Kale Products

700 Keratin & Kale Shampoo

700 Shampoo repairs, smooths and strengthens damaged, coarse and frizzy hair textures while gently cleansing away impurities, leaving hair stronger and smoother.

700 Keratin & Kale Conditioner

700 Conditioner is ultra-nourishing and ultra-hydrating for coarse, dry and very damaged hair. Its blend of keratin, vitamin E and proteins leaves hair soft and shiny.

700 Keratin & Kale Hair Mask

The 700 Hair Mask is a fast, intensive treatment for thick, highly damaged, chemically treated or coloured hair, with keratin, pro-vitamin B5, vitamin E and castor oil.

700 Keratin & Kale Hair Serum

700 Serum is a lightweight, non-greasy leave-in that helps strengthen, repair and smooth damaged or frizz-prone hair. It works on wet or dry hair and provides heat and UV protection.

700 Keratin & Kale Silky Touch

Silky Touch is a lightweight cream-gel with a slight hold that hydrates, controls and softens hair, seals the cuticle against styling damage and banishes frizz and flyaways.

The Complete 700 Routine

  1. Cleanse: massage 700 Shampoo into wet hair and scalp, rinse.
  2. Condition: apply 700 Conditioner through the lengths, leave briefly, rinse.
  3. Treat (1–2× a week): replace conditioner with the 700 Hair Mask.
  4. Protect: apply 700 Serum to damp hair before blow-drying.
  5. Style and finish: use Silky Touch for a smooth, controlled finish, or add a drop more serum to dry ends.

How Often to Use Each Product

  • Shampoo and conditioner: every wash.
  • Hair mask: once or twice a week; more often for very damaged hair.
  • Serum: after every wash and before heat styling.
  • Silky Touch: whenever you style.

700 Routines for Specific Concerns

Frequently Asked Questions

Is 700 Keratin & Kale suitable for fine hair?

The range is designed for medium, thick and coarse hair. Fine hair may find it too rich; try 911 Quinoa or 20 Volumizing Boost instead.

Can I use 700 on coloured hair?

Yes. The mask is specifically designed for coloured and chemically treated hair.

Do I need all five products?

Shampoo, conditioner and a serum make a strong everyday routine. Add the mask for extra repair and Silky Touch if you style your hair.

Is there a travel option?

Check the travel and kit collection for 700 kits and combo packs.

Shop the 700 Keratin & Kale Range

Browse the full 700 Keratin & Kale collection.

Related Guides

Shop: 700 Shampoo · 700 Conditioner · 700 Hair Mask · 700 Serum · 700 Silky Touch

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